Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he said, “is the line between epic and epic failure.” With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. […] The post The New Way Forward In B2B: Account-Based Experience appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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