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Read the full post >> Stefan Groschupf.

Steps for developing a GTM strategy Identify the buying center and personas Map a value matrix and messaging strategy to each persona Understand your buyer’s journey Pick a sales strategy Generate interest Create content Optimize When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. To avoid this, it’s important to craft a carefully thought out plan.

To read the full post go to Sales. We’ve shared this because we think it may be helpful to the insurance community.

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