What is Social Proof? Social proof is a result of a deeply rooted psychological bias. It implies trust in other people. The forms of this trust include the belief that the majority knows better and that the best way to make a decision is to look at people and see which decision they’ve made. As […] The post The Psychology of Social Proof and Why It Makes Word-of-Mouth Marketing So Effective appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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