Select Page
Read the full post .

Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found that consumer-generated content crosses channels. Read the full article at MarketingProfs

To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: