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As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and […] The post The Role of Automation in Digital Transformation appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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