Read the full post >> Norman Arvidsson.

If you have a company who sells or advertises globally then you’ve probably heard both these terms before. But that doesn’t mean you understand their significance or, for that matter, what the difference is. That’s what we’re going to look at today so that you can decide if this is something that your company will […] The post The role of localization and translation in advertising research appeared first on Marketing Insider Group.

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