Read the full post >> Jay Baer.

I think we can agree that: Advertising is more expensive than ever, and in many cases, less effective than ever. This led marketers toward creating content to gain attention, but the subsequent glut has produced an epoch where upwards of 80% of content fails. Now, the new game in town is influencer marketing. Here’s how […] The post The Ultimate Unified Word of Mouth Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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