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Read the full post >> [email protected] (Greg Wise).

There’s more to ecommerce website design than you might think. Everyone gets it sort of right, but not every site out there does it all — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design, to pre-transactional educational content, to email marketing that rarely relies on coupons.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

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