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Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers’ trust in a brand. Here’s how to be transparent and effective. Read the full article at MarketingProfs

To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/33807/three-tests-that-can-save-your-marketing-personalization-strategy

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