2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today. In my book, I call it Participation Marketing with the caveat is that employees must be […] The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group.
To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://marketinginsidergroup.com/strategy/unlocking-power-employee-storytelling-participation-marketing/