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2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today. In my book, I call it Participation Marketing with the caveat is that employees must be […] The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group.

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