Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data — all types of information.
To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/unstructured-data