Read the full post >> Johanna Rivard.

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in […] The post Using Data to Enhance the Customer Experience appeared first on Marketing Insider Group.

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