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Read the full post >> Douglas Burdett.

For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. It’s a complex, changing and challenging business world out there. Salespeople selling undifferentiated commodities are being replaced by online sales. Prospects are considering more and more transactions as commodity […] The post Weekend Reading: “Close Deals Faster” by John Asher appeared first on Marketing Insider Group.

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