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Read the full post >> Douglas Burdett.

For the 175th episode of The Marketing Book Podcast, I interviewed Mike Moore, co-author with Peter Thomas of Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives. Marketing Multiplied is a guide to indirect channel marketing that explores topics such as how best to engage channel partners, how to create programs […] The post Weekend Reading: “Marketing Multiplied” by Mike Moore and Peter Thomas appeared first on Marketing Insider Group.

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