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For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. The author’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the first 100 days after the sale and […] The post Weekend Reading: “Never Lose a Customer Again” by Joey Coleman appeared first on Marketing Insider Group.

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