For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer. Are you a B2B marketer with aspirations to remain one for the foreseeable future? You’re going to need to become a revenue marketer if you’re not already. Revenue marketing is the strategy that transforms marketing […] The post Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish appeared first on Marketing Insider Group.
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