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Read the full post from Douglas Burdett.

For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer. Are you a B2B marketer with aspirations to remain one for the foreseeable future? You’re going to need to become a revenue marketer if you’re not already. Revenue marketing is the strategy that transforms marketing […] The post Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.