For the 164th episode of The Marketing Book Podcast, I interviewed Dave Mattson, co-author of Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts. Competitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones, you need a system to win business with profitable enterprise […] The post Weekend Reading: “Sandler Enterprise Selling” By Dave Mattson appeared first on Marketing Insider Group.
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