For the 163rd episode of The Marketing Book Podcast, I interviewed Allen Adamson, co-author with Joel Steckel of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can […] The post Weekend Reading: “Shift Ahead” By Allen Adamson appeared first on Marketing Insider Group.
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