For the 165th episode of TheMarketing Book Podcast, I interviewed Deb Calvert, co-author of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen. In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, […] The post Weekend Reading: “Stop Selling and Start Leading” By Deb Calvert appeared first on Marketing Insider Group.
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