For the 166th episode of The Marketing Book Podcast, I interviewed Joe Lazauskas, co-author of The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how […] The post Weekend Reading: “The Story Telling Edge” by Joe Lazauskas and Shane Snow appeared first on Marketing Insider Group.
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