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Read the full post >> Douglas Burdett.

For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. The book […] The post Weekend Reading: “Winning at Social Customer Care” by Dan Gingiss appeared first on Marketing Insider Group.

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