For the 174h episode of The Marketing Book Podcast, I interviewed Jeanne Bliss, author of Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers. It’s not much of a secret anymore that companies that proactively engineer a great customer experience tend to have faster growth and […] The post Weekend Reading: “Would You Do That to Your Mother?” by Jeanne Bliss appeared first on Marketing Insider Group.
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