According to B2B Marketing leader Marketo, Account Based Marketing (ABM) is:
An alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.
Want to dive deeper? To read a great overview of Account Based Marketing (ABM) check out this article on Forbes.
If the link above doesn’t work, cut and paste this url into your web browser:https://www.forbes.com/sites/forbesagencycouncil/2017/11/01/what-is-account-based-marketing/