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Read the full post >> [email protected] (Kipp Bodnar).

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website.

To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.

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