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Read the full post >> Amanda Zantal-Wiener.

When Facebook shared a story in its official newsroom at 9:00 p.m. on Friday night, it didn’t bode well for anyone. Maybe it would make sense to post a small, throw-away story at a time when few people would be monitoring their inboxes for breaking news or major announcements. But at that point, why publish it at all? No, this had to be something big — something that Facebook hoped people would miss for the sake of their regularly-scheduled Friday night plans.

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