Read the full post >> Chris Eifert.

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take […] The post What’s It Called? Naming Your B2B Product appeared first on Marketing Insider Group.

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