With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI. CMOs are under increased pressure to demonstrate their team’s ability […] The post Where Marketing Attribution Falls Short—and How to Get it Right appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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