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Read the full post >> Michael Brenner.

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […] The post Why B2B Marketers Should Shift to a Conversational Voice and How To Do It appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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