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As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the […] The post Why Both Data & Relationships are Essential to Personalized Marketing appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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