Read the full post >> Mary Nice.
In the hours that make up your day as a marketer, what percentage of your time goes to advertising? And what percentage of your budget? According to eMarketer, US ad spending is forecasted to grow 6.6% in 2018, reaching $220.96 billion. With billions of dollars, countless agencies and infinite hours spent on planning and optimizing […] The post Why do we spend much on advertising and so little on word of mouth? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
To read the full post go to Convince and Convert . We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.convinceandconvert.com/digital-marketing/spend-on-advertising-word-of-mouth/