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Read the full post >> Mary Nice.

In the hours that make up your day as a marketer, what percentage of your time goes to advertising? And what percentage of your budget? According to eMarketer, US ad spending is forecasted to grow 6.6% in 2018, reaching $220.96 billion.  With billions of dollars, countless agencies and infinite hours spent on planning and optimizing […] The post Why do we spend much on advertising and so little on word of mouth? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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