“Branding” “Our brand is strong” “Brand equity” “Our brand is admired around the world” These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. […]
To read the full post go to The Kissmetrics Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
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