Read the full post >> Brian Carroll.
No one will ever say “we don’t focus on the customer.” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – […] The post Why marketers are bad at empathy and what to do about it appeared first on B2B Lead Blog.
To read the full post go to B2B Lead Blog. We’ve shared this because we think it may be helpful to the insurance community.
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