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Read the full post >> Jay Baer.

In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true. Social media garners plenty of attention and marketing budgets. But offline chatter is an equal, and sometimes more impactful, driver […] The post Why Social Media and Word of Mouth Are Not the Same Thing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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