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Read the full post >> Robert W. Bly.

To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.entrepreneur.com/article/326371

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