Read the full post >> [email protected] (Kristen Baker).
One time I tried signing up for a spin class at a new studio. I went to the studio’s website to complete their multi-step sign up form, but by the time I got to part three of of the form, I got an error message that wouldn’t let me complete my registration. The error message didn’t explain what I was doing wrong. So I attempted to complete the form another four times (yes, I really wanted to try this studio) with no success. To say I was annoyed is an understatement. Finally, I ditched the site (along with the spin class) and went for a run instead. Needless to say, a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. But there is a way to make registration with a multi-step form a positive experience for your website visitors.
To read the full post go to Hubspot. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/multi-step-forms