Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Affiliate marketing […] The post Why You Should Treat Partner and Customer Acquisition the Same Way appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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