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Read the full post >> Michael Brenner.

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year. It’s your roadmap that identifies priorities, what initiatives from last year you should shed, and both short and long-term expectations, as well […] The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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