Read the full post >> Michael Brenner.
Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year. It’s your roadmap that identifies priorities, what initiatives from last year you should shed, and both short and long-term expectations, as well […] The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group.
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