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4 Reasons SEO and Account Based Marketing are Perfect Together

by Dennis Carlson | Feb 12, 2018 | Account Based Marketing, Insurance Agency Marketing, SEO | 0 comments

buyers journey

Local Insurance Agencies and Targeted Accounts

Many smart benefits brokers and commercial insurance agencies have narrowed down their list of prospective clients to a handful of great local companies.  While they may not know it, they are using a strategy known as Account Based Marketing (ABM).

What Is Account-Based Marketing?

While conventional wisdom may tell us that traditional SEO becomes less important when we’re using an ABM strategy, Local SEO becomes imperative when we’re targeting specific accounts using ABM.

Why You Should Be Using Local SEO

According to Marketo, there are 4 Reasons that SEO and ABM work great together:

1. SEO Helps Target and Personalize ABM Content

2. SEO is Always an Optimal Channel

3. SEO Helps Execute Targeted ABM Campaigns

4. SEO Provides Valuable Metrics for Optimizing ABM Campaigns

To read the full post on how ABM and SEO can work well together go to Marketo Marketing Blog – Best Practices and Thought Leadership.

If the link above doesn’t work, cut and paste this url into your web browser: https://blog.marketo.com/2017/02/account-based-marketing-and-seo-4-reasons-theyre-perfect-for-each-other.html

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