How Live Events Boost Your Content Marketing Strategy
Read the full post >> Michael Brenner. Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your...
What Is a Blog, & Why Should You Create One
Read the full post >> Caroline Forsey. Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". To read the full post go to Hubspot. We've...
How to Become an SEO Expert, According to HubSpot’s SEO Team
Read the full post >> [email protected] (Clifford Chi). Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade...
How to Use Twitter to Connect for Link-Building
Read the full post >> Domenica D'Ottavio. How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer....
5 Reasons B2B Companies Should Use Social Media Marketing
Read the full post >> Angela Hausman. A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking...
6 Key Behaviors That Define an Agile Salesperson
Read the full post >> Blake Johnston. I’ll never forget the moment I realized the first sales hire I made was going to quickly become a top performing agile salesperson. She was targeting a critical account and brought me 10 unique articles about that account. She...
Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
Read the full post >> KristinTynski. Posted by KristinTynskiIn my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication...
Supercharge Your Content Marketing With Interactive Content [Infographic]
Read the full post >> . Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs...
Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy
Read the full post >> . Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets--and Dr. Seuss--use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss. Read the...
Top 10 Loyalty Reward Program Best-Practices
Read the full post >> . Loyalty rewards have been around since the 1700s, but programs have changed dramatically due to innovations in technology and e-commerce. But have those changes advanced customer loyalty? Not necessarily. But these 10 best-practices, based on...
Do Marketers Think Their Strategies Are Successful?
Read the full post >> . Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2. Read the full article at MarketingProfs To read the full...
LinkedIn Profile Tips to Go From Good to Great
Read the full post >> Meaghan. Bob Fuhr shares the standout LinkedIn Profile tips from Vengreso’s LinkedIn Makeover Presentation at Miller Heiman Group’s Global Sales Conference. The post LinkedIn Profile Tips to Go From Good to Great appeared first on Vengreso. To...
5 Lead Generation Techniques for Small Businesses in 2019
Read the full post >> kniemisto. You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of...
Why You Need a Content Marketing Agency to Build Traffic and Leads
Read the full post >> Michael Brenner. Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow...
The Top 7 Pinterest Categories & How to Decide Which to Pin to
Read the full post >> Caroline Forsey. More than likely, your company's social media strategy revolves primarily around Facebook, Instagram, and Twitter. Perhaps, if you're trying to attract a younger demographic, you use Snapchat, too. To read the full post go to...
15 Quotes About Social Media to Inspire Your Marketing Strategy
Read the full post >> [email protected] (Clifford Chi). With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the...
5 Types of Video to Add to Your Social Media Marketing
Read the full post >> Joe Forte. Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading →...
4 Secrets to Make the Most of Your Digital Marketing Budget
Read the full post >> Angela Hausman. Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses...
We Dipped Our Toes Into Double Featured Snippets
Read the full post >> TheMozTeam. Posted by TheMozTeamThis post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean....
How to Land the Digital Marketing Job of Your Dreams
Read the full post >> Entrepreneur Store. The 'Marketing, SEO & Affiliate Marketing Super Bundle' is your guide to digital marketing in 2019. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be...
New Facebook Group Management Tools
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook group...
The Sales Hacker Disco Demo Guide: How to turn Discovery calls into Demos that Win
Read the full post >> Alli McKee. After interviewing 200+ sales and marketing pros and analyzing hundreds of sales materials, we wrote the Sales Hacker guide to building a killer Sales Deck. If you can change what a sales rep sees, you can change what they say. Better...
Humanizing Sales Management
Read the full post >> Joan. Navigating the uncomfortable conversations is never something that’s typically taught to any leader. In this session, you will learn how to communicate with your teams that give you and them the level of respect everyone wants, drives...
How to Create the Service Level Agreement Your Customers Expect
Read the full post >> [email protected] (Meredith Hart). When you purchase a product from a company, you expect to receive a certain level of service in return for your investment. To read the full post go to Sales. We've shared this because we think it may be helpful...
The Comprehensive Guide to Income Statements
Read the full post >> [email protected] (Donald C. Kelly). A company’s income statement serves as its report card. It reveals the important parts of any organization that you can’t immediately see on the surface. To read the full post go to Sales. We've...
8 Black American Technologists Who Changed the Future of MarTech
Read the full post >> kniemisto. Computers permeate nearly every aspect of our existence. According to the 2018 National Urban League Equality Index ™, a computer is in 93.6% of white homes and 89.3% of Black homes in the United States. The prevalence of digital...
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Read the full post >> [email protected] (Rex Gelb). With over 3.5 billion search queries on Google everyday, paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online...
Google Cache: How to View Cached Pages
Read the full post >> Caroline Forsey. Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. To read the full post go to Hubspot. We've shared this because we think it may be helpful...
3 Tips for Eyeball-Worthy Content
Read the full post >> Isaac Justesen. Your article gets virtual cheers from your audience. The next one flatlines. What's going on? The problem may be a lack of consistency. You should follow the same standards to create a strong foundation for every piece. Continue...
How to Create Long-Form Videos That Sell
Read the full post >> Michael Stelzner. Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at...