17 Charts That Show Where Social Media is Heading
Read the full post >> Neil Patel. You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has...
7 of the Best Affiliate Programs for Making Real Money
Read the full post >> [email protected] (Clifford Chi). Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. You just have to insert affiliate links...
The Ultimate Guide to Branding in 2019
Read the full post >> [email protected] (Allie Decker). Products are never just products, right? To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this...
The Ultimate Guide to iPaaS (Integration Platform as a Service)
Read the full post >> [email protected] (Christina Perricone). You’ve likely heard of Software as a Service, or SaaS. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't...
How to Write For Corporate Social Media Channels (And Expand Social Reach)
Read the full post >> Cameron Brain. In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than...
How to Conduct a Twitter Audit of Your Account in Under 20 Minutes
Read the full post >> Isabelle Hahn. With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. To read the full post go to Hubspot. We've shared this because we think it may be...
How to Do Native Advertising Right: A Brief Guide With Great Examples
Read the full post >> Jodi Harris. Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices....
How to Clean Dirty Data and Increase Your Marketing ROI
Read the full post >> Meghan Huston. Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B...
How to Optimize Your Landing Pages for Long-Term Lead Generation
Read the full post >> [email protected] (Hartley Brody). One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new...
Now Live for Your SEO Learning Pleasure: The NEW Beginner’s Guide to SEO!
Read the full post >> FeliciaCrawford. Posted by FeliciaCrawfordIt feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and rewriting, of agonizing over...
5 Sales Operations Mistakes that Could Cost you Massive Pipeline
Read the full post >> Joan. The operations arm of your sales organization plays a crucial role in the success of the business. Alternatively, if your operations are not set up in a way that enables the success of your sales team, you’ll end up detracting from the most...
How to Integrate Purpose Into Your B2B Content Strategy
Read the full post >> . To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key--and a growing number of buyers cite shared purpose as one reason to buy from a company....
The Home Is at the Heart of Commerce Marketing [Infographic]
Read the full post >> . Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings. Read the full article at...
What CMOs Are Focusing On in 2019 [Infographic]
Read the full post >> . Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council. Read the full article at MarketingProfs To read the full post go to...
The Two-Step Process for Getting Genuine Reviews on Amazon
Read the full post >> [email protected] (Clifford Chi). Ever since I started playing guitar in elementary school, the only online tablature I’ve trusted to teach me how to play my favorite songs have the highest quantity and quality of ratings. To me, a substantial...
It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About
Read the full post >> kniemisto. As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a...
How Often Should You Blog? [Blog Post Frequency RESEARCH]
Read the full post >> Michael Brenner. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe...
The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
Read the full post >> Caroline Forsey. Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs. To read the full post go to Hubspot. We've shared this because...
How to Lower Your Facebook Ad Costs: 4 Tips
Read the full post >> Luke Heinecke. Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you...
Is April Fools’ Day Worth the Risk for Brands?
Read the full post >> Ann Gynn. April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue...
Setting Appropriate Expectations in Content Marketing
Read the full post >> Tom Salvat. Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now”. We’ve grown impatient. We want to lose weight “now”. We want to own a home “now”. And if we don’t have cash, we can...
Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings
Read the full post >> Cyrus-Shepard. Posted by Cyrus-ShepardLinks matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more...
3 Sales Career Advancement Strategies From A Professional Baseball Player
Read the full post >> Brandon Roberts. Transitioning From Baseball to a Sales Career In September of 2012, I drove eighteen hours straight through the deserts of New Mexico and Arizona with everything I owned. With Colorado Springs and my professional baseball career...
An Introduction to Brand Dilution, Extensions, and Cannibalization
Read the full post >> [email protected] (Clifford Chi). You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? To read the full post go to Hubspot. We've shared this...
The Salesperson’s Guide to Competition-Based Pricing
Read the full post >> [email protected] (Meredith Hart). Did you know, on average, a 1% price increase translates into an 8.7% increase in operating profits? It's hard to believe the smallest percent increase or decrease in price can make a significant impact on...
What Is Semi-Structured Data?
Read the full post >> Caroline Forsey. To consider what semi-structured data is, let's start with an analogy -- interviewing. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above...
3 Strategies to Kick-Start your ABM Efforts
Read the full post >> kniemisto. Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and...
Sales Training for Women: How the Best Sales Managers Provide Gender-Centric Coaching
Read the full post >> Cynthia Barnes. To address the disparity between men and women in sales, a good start is to change your hiring practices, and update your company policies. But those two steps on their own are not enough to drive true equality in our...
5 (More) Secrets of Great Storytellers
Read the full post >> Kim Moutsos. Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling....
Is Facebook Organic Marketing Dead?
Read the full post >> Michael Stelzner. Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant...