The Meeting Agenda Sample That’ll Help You Run Productive and Efficient Meetings
Read the full post >> [email protected] (Clifford Chi). A week without at least one pointless meeting is like getting accepted into Hogwarts. It’d be a dream come true, but sadly, it’ll probably never happen (don’t ever stop waiting for that owl to drop you your...
Canonicalization 101: Everything You Need to Know About Canonical URLs
Read the full post >> Blake Reichenbach. Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). To read the full post go to Hubspot. We've shared this because we think...
How to Reduce Your Facebook Ad Spend With Smart Targeting
Read the full post >> Ronald Dod. Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves...
Email Marketing Nightmares: The Journey: Season 2, Episode 13
Read the full post >> Michael Stelzner. Are your email marketing messages working as well they used to? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This...
Is It Time to Reengineer your Marketing and Communications Department? [Infographic]
Read the full post >> Mark Nardone. Modern communication departments have rapidly evolved over the last few years to keep up with the overall transformation of the industry. Inspired by the change, PAN Communications and The Holmes Report dug a little deeper into what...
Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement
Read the full post >> Ashley Philipps. If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. There’s no doubt that...
Problem-Centric Selling vs Product-Centric Selling: It’s Time We Change the Way We Sell
Read the full post >> Keenan. For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s not that we...
A Proven Way to Create Customers without Wasting Money on Ads
Read the full post >> Jay Baer. Too many people are wasting money on advertising (online and offline), failed content marketing, and influencer marketing of dubious value. But the waste of money and effort isn’t the worst part. The worst part is that you are sitting...
How to Spot When Advertising Is Led by a Quadropoly
Read the full post >> kniemisto. When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this...
It’s Time to Transform Sales Training for Women
Read the full post >> Bernie Borges. This conversation with Cynthia Barnes is an inspiring look at how specific sales training for women can enable them to dance on the glass ceiling. Listen to hear more! The post It’s Time to Transform Sales Training for Women...
Personal Branding for Benefits Brokers w/ Ryan Miller
Read the full post >> . Ryan Miller is a speaker, coach, consultant, and former successful employee benefits broker. He shares his insights into how he leverages his knowledge and experience to help agencies develop both their overall marketing strategy and coach...
Unriddled: The Great Ride-Hailing Rush, the Latest Troubles for Facebook, and More Tech News You Need
Read the full post >> Amanda Zantal-Wiener. "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. To read the full post go to...
How to Create An Incredibly Well-Written Executive Summary [+ Example]
Read the full post >> Caroline Forsey. Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. To read the full post go to...
5 Tips for Digital Marketing Over the Holiday Season
Read the full post >> Victoria Schmid. Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering...
6 Ways to Use IGTV for Business
Read the full post >> Irina Weber. Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1:...
YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes
Read the full post >> [email protected] (Clifford Chi). Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some...
Why AI is Better Than A/B Testing
Read the full post >> Michael Brenner. A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common...
Why Local Businesses Will Need Websites More than Ever in 2019
Read the full post >> MiriamEllis. Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong...
PODCAST 37: What Are the Key Foundational Elements of Challenger Sales W/ Brent Adamson
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Brent Adamson, who co-authored the foundational sales book, The Challenger Sale, and who has recently released The Challenger Customer: Selling to the Hidden Influencer Who Can...
What Happened When Google’s CEO Testified Before Congress
Read the full post >> Amanda Zantal-Wiener. Google CEO Sundar Pichai today appeared before members of the U.S. House of Representatives Judiciary Committee, in a hearing titled "Transparency & Accountability: Examining Google and its Data Collection, Use and Filtering...
The Ultimate Guide to Affiliate Marketing
Read the full post >> [email protected] (Justin Lee). If you’ve ever came across Tim Ferriss’ iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background while you sleep....
How to Dominate Google in 2019
Read the full post >> Neil Patel. You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And...
10 Mind-Blowing Statistics on the Effects of Videos and Pictures on Your Employees [infographic]
Read the full post >> Jay Baer. We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communication, with a seemingly endless barrage of text-based emails flying back and forth. When we were at our annual planning retreat...
How to Improve Your Social Media Channels
Read the full post >> kniemisto. Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34...
17 Recruiter-Approved Skills for Your Resume That’ll Help You Get the Job
Read the full post >> Caroline Forsey. When I graduated college, I didn't have much prior work experience, besides a high school gig at a chocolate shop and a college internship at a publishing firm. To read the full post go to Hubspot. We've shared this because we...
Say Something New: 10 Ways to Justify Original Research
Read the full post >> Guest Author. By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for...
How to Better Manage Social Media Teams: 3 Useful Tools
Read the full post >> Shane Barker. Looking for tools to improve your marketing team’s social media workflow? Wondering which tool will best fit your needs? In this article, you’ll find three social media management tools with valuable features for marketing teams....
24 Little-Known Google Drive Features That’ll Boost Your Productivity [Infographic]
Read the full post >> [email protected] (Clifford Chi). Odds are, you store all of your documents, spreadsheets, and presentations for work in Google Drive. As a cloud-based tool that lets you access any of your files from any device, it’s arguably the best digital...
6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020
Read the full post >> Tony Zambito. For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization...
Evolving Keyword Research to Match Your Buyer’s Journey
Read the full post >> matthew_jkay. Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list...