What’s the Business Case for Virtual Reality? Here’s What the Experts Say.
Read the full post >> Amanda Zantal-Wiener. Around here, we give a lot of thought to the question, "What is the business case for VR?" To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the...
Sticking to the Basics with Sales Enablement
Read the full post >> Meaghan. Sales enablement can easily be overcomplicated, but don't write it off. Mark Hunter and Mario Martinez Jr. explain the importance of simplifying sales enablement in this video. The post Sticking to the Basics with Sales Enablement...
Tradeshow Branding Do’s and Don’ts: How to Maximize ROI and Results at Industry Events
Read the full post >> . Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you...
How to Use the Right Charts and Graphs for Your Data [Infographic]
Read the full post >> . It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs...
How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers
Read the full post >> . Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn...
The State of Blogging: Post Length and Publishing Frequency Trends
Read the full post >> . Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this...
7 Secrets for a Successful Sales Career
Read the full post >> kniemisto. Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses...
The 8 Best Jobs for Introverts
Read the full post >> Caroline Forsey. According to Psychology Today, if you're an introvert, here are a few potential truths about you -- your best thinking occurs when you're alone, you can be an exceptional leader (particularly if your team is self-driven), and you...
5 Pro Tips for Creating a Window Display That Sells [+ Examples]
Read the full post >> [email protected] (Clifford Chi). Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a...
10 Proven Ways to Reduce Your Bounce Rate
Read the full post >> Michael Brenner. Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be...
How to Use Event Tracking in Facebook Analytics: Event Source Groups
Read the full post >> Amy Hayward. Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event...
4 Trending B2B Marketing Strategies (Not Tactics) for 2019
Read the full post >> Mark Schmukler. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between...
YouTube Officially Rolls Out YouTube Stories
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of...
Why This Company Gives Away Content and Event Tickets to Its Subscribers
Read the full post >> BizCast. Technori's mission is to help startups, so it looks for revenue opportunities elsewhere. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be helpful to the...
3 Previously Unimaginable Projects Your Startup Team Could Deploy With an Agile Approach
Read the full post >> Sarah Fruy. An agile approach won't cure all that ails you, but it can help you achieve a few goals that you might think are out of reach. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because...
Forrester & SiriusDecisions Acquisition: Ripple Effects for Chief Revenue Officers Everywhere
Read the full post >> Michael Brown. Unless you were living under a rock, sales leaders everywhere woke up this week to the news that Forrester would acquire SiriusDecisions for $245MM in cash. Forrester will help bring SiriusDecisions’ data and consulting tools to...
How to Enable Your B2B Sales Team to Convert Inbound Leads
Read the full post >> Jeremy Boudinet. Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and...
Content Comprehensiveness – Whiteboard Friday
Read the full post >> KameronJenkins. Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of...
The 4 Worst Things About Holiday Marketing
Read the full post >> Jay Baer. Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your...
The 15 Best WordPress Video Themes in 2019
Read the full post >> [email protected] (Kristen Baker). If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your...
Secrets for Leveraging Video on Lesser-Used Social Media Platforms
Read the full post >> kniemisto. The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the...
11 Incredible Realtor Business Cards You Need to See
Read the full post >> [email protected] (Meredith Hart). Congratulations! You've started a real estate business, and you're building up your clientele. It can be challenging to get your name out there, and you never know when you'll meet a potential client. You could...
What Is an SRT File, & Why Is It So Important for Video?
Read the full post >> Caroline Forsey. Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio...
How to Convert & Close Sales Demo Requests [Data]
Read the full post >> [email protected] (Masha Sereda). Is it possible to shorten the sales cycle? To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste...
How to Use LinkedIn Kudos to Boost Your Visibility on LinkedIn
Read the full post >> Meaghan. Vengreso CVO Viveka von Rosen shares all the details on the new LinkedIn Kudos in this video. Read or watch to learn how to maximize your LinkedIn exposure! The post How to Use LinkedIn Kudos to Boost Your Visibility on LinkedIn appeared...
Twitter Marketing: Creative Ways to Connect With Your Audience
Read the full post >> Michael Stelzner. Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. More...
Your Cheat-Sheet for Compressing Images
Read the full post >> [email protected] (Clifford Chi). When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? To read the full post go to Hubspot....
The State of Virtual Reality: Where We Are, and What’s to Come in 2019
Read the full post >> Amanda Zantal-Wiener. Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
The Number One Secret Sales Leaders Overlook to Close Deals Faster
Read the full post >> Joan. The post The Number One Secret Sales Leaders Overlook to Close Deals Faster appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If the...
Four Steps to Ensure Your Email Campaigns Work
Read the full post >> . A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps. Read the full...