Five Buzzworthy SEO Trends for 2019
Read the full post >> . You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your...
Online Reputation Management 101: What You Need to Know [Infographic]
Read the full post >> . Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar. Read the full article at MarketingProfs To read the full post go to MarketingProfs ....
Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]
Read the full post >> . Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate...
Should Brands Take Public Stands on Political Issues?
Read the full post >> . Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media. Read the full article at MarketingProfs To read the full post go to MarketingProfs ....
The 15 Best Responsive WordPress Themes in 2019
Read the full post >> [email protected] (Kristen Baker). It’s no secret that modern shoppers are visiting your WordPress website, reading your content, signing up for your services, and purchasing your products from a variety of technological devices including...
What’s an LLP? Limited Liability Partnerships Explained in 800 Words
Read the full post >> [email protected] (Meredith Hart). If you're an entrepreneur, there are a few legal structures you can pick for your business. You can choose a sole proprietorship, corporation, general partnership, limited liability company, or limited liability...
How to Improve Your Conversion Rate with a Great UX
Read the full post >> kniemisto. No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your...
The Ultimate Guide to Google Forms
Read the full post >> Caroline Forsey. Whether you're collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal. To read the full post go to Hubspot. We've shared this because we think...
Real Estate Photo Guide: The Good, The Bad & The Ugly
Read the full post >> [email protected] (Vlad Turchyn & Alex Tkachenko). The importance of good real estate photography when it comes to property marketing and promotion is higher than you may think. Whenever a person stumbles upon your listing, the first thing...
Goodbye Facebook Video: The Journey, Season 2, Episode 12
Read the full post >> Michael Stelzner. Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey Episode 12, explores what...
5 Impressive Resume Objective Examples to Help You Craft Your Own
Read the full post >> [email protected] (Clifford Chi). With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just waste precious space. But...
Are You Closing Sales Or Opening Relationships? with Adam, Episode #94
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Every sales professional wants to be closing sales on a higher level. But what most of us don’t realize is that we don’t achieve that...
The Guide to Building Linked Unstructured Citations for Local SEO
Read the full post >> MiriamEllis. Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two? You...
4 Reasons Your Database is Hungover
Read the full post >> Jay Baer. Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs. But lead gen, in B2B in particular, inevitably requires...
Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals
Read the full post >> kniemisto. Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be...
Use My Data, But Don’t Abuse It [The Customer Code Series]
Read the full post >> [email protected] (Dharmesh Shah). Companies that use data effectively have made my life so much easier. I used to call a cab and explain my location, now Lyft just detects where I am and lets my driver know. To read the full post go to Hubspot....
6 Examples of AI Marketing
Read the full post >> Michael Brenner. Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a...
Unriddled: Youtube Removes a Paywall, a Farewell to Google Hangouts, and More Tech News You Need
Read the full post >> Amanda Zantal-Wiener. "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. To read the full post go to...
The Ultimate List of Free Photoshop Brushes
Read the full post >> Caroline Forsey. If you often use Photoshop for design projects, it's critical you have a collection of high-quality Photoshop brushes at your disposal. Brushes can save you time while ensuring consistency across various projects. To read the...
A 3 Step Plan To Create A Video Strategy That Gets Results
Read the full post >> Bernie Borges. If you don't have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode. The post A 3 Step Plan To Create A Video Strategy That Gets...
4 Tips to Improve the Visibility of Your Facebook Business Page
Read the full post >> Inna Yatsyna. Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you’ll discover four ways to start improving the visibility of your Facebook page....
Inside the Mysterious World of Ethical Hacking
Read the full post >> [email protected] (Clifford Chi). In a world where harboring your most sensitive data on the internet is a convenient risk that everyone seems willing to take, the ramifications could actually be much more alarming than a stolen credit card number...
Building B2B Relationships With Trust and Empathy [Interview]
Read the full post >> Brian Carroll. We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have...
These Were Our Top 10 Tech News Stories of 2018. Here’s What They Say About Next Year’s Trends.
Read the full post >> Amanda Zantal-Wiener. Here at HubSpot, we're big fans of trying new things. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this...
PODCAST 36: How To Model Sales Productivity And Identify Opportunity For Marketing To Developers
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we interview Meghan Gill, VP of Sales Operations at MongoDB. Meghan has been at Mongo almost 9 years and was the first non-technical hire at the company, helping them scale past an IPO in 2017...
What Is a Center of Excellence and Why Do You Need One?
Read the full post >> Zontee Hou. As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps...
Why a High Performing Product Marketing Team Is the Key to Growth
Read the full post >> kniemisto. Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a...
Why Being the Loudest Makes You the Weakest
Read the full post >> Neil Patel. What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their...
Do You Need an Agile Marketing Certification?
Read the full post >> Andrea Fryrear. Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute...
7 Amazing Sample Answers to “What Makes You Unique?”
Read the full post >> Caroline Forsey. There are plenty of things that make each one of us unique. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this...