Why Change is Happening Now for Agency Models
Read the full post >> Michael Brenner. We’ve spoken with hundreds of marketing and PR professionals over the last few years about their challenges in this “always on” customer-centric world. Opinions often vary but the gist is: 1) I need a team to be my arms and legs...
Using a New Correlation Model to Predict Future Rankings with Page Authority
Read the full post >> rjonesx.. Posted by rjonesx.Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the...
If I Had to Start a Blog From Scratch, I Would…
Read the full post >> Neil Patel. You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the...
One Year Later: A CMO’s First Year in Retrospect
Read the full post >> kniemisto. Some say hindsight is 20/20. To me, hindsight, at least when it comes to the last year—my first year as the Chief Marketing Officer at Marketo—is not 20/20… it is a loud, colorful blur. This last year both flew & crawled depending on...
Debt to Equity Ratio, Demystified
Read the full post >> [email protected] (Dan Tyre). Growing a business requires investment capital. Scaling businesses need money to launch products, hire employees, service customers, and expand. There are numerous ways to raise capital, and each will have a...
Events That Move Customers to Action
Read the full post >> Michael Brenner. Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. That’s why word-of-mouth...
The Professional Writer’s List of Transition Words & Phrases
Read the full post >> [email protected] (Clifford Chi). Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I...
How to Use LinkedIn Dynamic Ads
Read the full post >> Ana Gotter. Have you heard of LinkedIn dynamic ads? Wondering how to include a person’s name or profile picture in your LinkedIn ad creative? In this article, you’ll learn how to set up a LinkedIn dynamic ad campaign to deliver highly...
How To Stun Your Audience With Amazing Audiovisuals
Read the full post >> Steve Olenski. Recognition for the South American fine arts has been increasing worldwide in recent years. As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local...
PODCAST 35: How Goal Setting Can Change Your Career with Dannie Herzberg, Sales Director, Slack
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we interview Dannie Herzberg, Head of Mid-Market Sales at Slack. Dannie is one of the top sales leaders in the country having spent time helping Hubspot IPO over 5+ years and then moving on to...
Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data]
Read the full post >> Amanda Zantal-Wiener. Here in the U.S., today marks "Cyber Monday": an unofficial holiday observed on the Monday after Thanksgiving that celebrates and encourages online shopping with special deals and sales. To read the full post go to...
What to Do with Your Old Blog Posts
Read the full post >> -LaurelTaylor-. Posted by -LaurelTaylor-Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and...
Net Promoter Score: What It Is and How It Can Help You [Infographic]
Read the full post >> . Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question. Read the full article at...
Blog and Social Media Use by Fortune 500 Companies in 2018
Read the full post >> . Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth. Read the full...
How to Search Optimize Your YouTube Video
Read the full post >> Ann Smarty. Video has become a necessary part of the content marketing mix. This is because of a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we...
3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand
Read the full post >> kniemisto. Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. Brands that made their marks as ecommerce...
9 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack
Read the full post >> [email protected] (Clifford Chi). In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or...
Best Digital Marketing Tools for Small Businesses
Read the full post >> Michael Brenner. One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of...
How to Create Awareness for Your Brand Before, During, and After a Conference
Read the full post >> Meaghan. Do you know how to create awareness for your brand by leveraging an event? Viveka von Rosen shares tips to to increase visibility before, during, and after a conference. The post How to Create Awareness for Your Brand Before, During, and...
13 Facebook Engagement Tactics for Your Business Page
Read the full post >> Julia Bramble. Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others? In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions...
How to Use Ideation Sessions to Develop Your Best Ideas Yet
Read the full post >> Caroline Forsey. Albert Einstein, a master at great ideas, once said, "If at first the idea is not absurd, then there is no hope for it." To read the full post go to Hubspot. We've shared this because we think it may be helpful to the...
The Marketing Tactic Your Company Is Most Likely Not Utilizing
Read the full post >> Cameron Brain. Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often...
The 15 Best WooCommerce WordPress Themes for 2019
Read the full post >> [email protected] (Kristen Baker). WooCommerce is a free, open-source e-commerce plugin built for WordPress websites. The plugin allows you to easily sell almost any type of product all while giving your visitors an intuitive and seamless...
The Startup Founder’s Guide to Cap Tables
Read the full post >> Sean Higgins. If your startup were a Netflix series, the cap table would be the credits rolling at the end of each episode. For any up-and-coming founder, it's crucial to have a detailed understanding of who owns what at each stage of the...
We Tested out the Google Home Hub so You Don’t Have To
Read the full post >> Amanda Zantal-Wiener. "What do you get for the friends and family who have everything?" To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut...
LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn
Read the full post >> Michael Stelzner. Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? To explore how LinkedIn video marketing works, I interview Goldie Chan. More About This Show The Social Media Marketing...
The Simplest Explanation of a 502 Bad Gateway Error & How to Resolve It
Read the full post >> [email protected] (Clifford Chi). Troubleshooting a 502 Bad Gateway Error is like solving a mystery. You don’t know what exactly happened or why -- all you know is that something’s wrong and you need to fix it. To read the full post go to Hubspot....
What SEOs Can Learn from AdWords – Whiteboard Friday
Read the full post >> DiTomaso. Posted by DiTomasoOrganic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site...
The 5 Keys to Creating Subscribe-Worthy Podcasts
Read the full post >> Eric Siu. If you're contemplating starting a podcast, or simply want to grow your subscriber list, check out these tips. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared this because we think it may be...
How to Have Your Fellow Woman’s Back in the Cutthroat Sales World
Read the full post >> Cynthia Barnes. There’s an unwritten rule that women need to support other women at work. Countless articles are detailing how we are supposed to be each other’s champion, encourager, and referrer. Some have even gone so far as to say that...