How to Use Personalization in Content Marketing
Read the full post >> Michael Brenner. If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. It makes sense that personalized content is more appealing and persuasive –...
How to Use Facebook Dynamic Ads for Time-Sensitive Sales
Read the full post >> Renata Ekine. Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed...
The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!)
Read the full post >> Caroline Forsey. In 2017, 92% of marketers who used influencer marketing found it to be effective. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't...
6 Ways Internet Marketing Is Evolving (And How To Keep Up)
Read the full post >> Steve Olenski. Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years...
Building Links with Great Content – Natural Syndication Networks
Read the full post >> KristinTynski. Posted by KristinTynskiThe debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via:Link...
How to Assess Sales Readiness: If You’re Not Assessing, You’re Guessing
Read the full post >> Joan. The post How to Assess Sales Readiness: If You’re Not Assessing, You’re Guessing appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If...
Building a Business Around Your Website: Managing People Through the Build Process
Read the full post >> kniemisto. If you’re anything like me, there’s always a certain amount of anxiety around product releases. Mainly because so much can go wrong or block the tracks. The truth is that managing through a project is more about people than processes....
The 19 Best WordPress Themes and Templates in 2018
Read the full post >> [email protected] (Kristen Baker). Envision your favorite website. Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other...
Wondering How Much Money You Can Actually Make as a Realtor? All Your Real Estate Income Questions, Answered
Read the full post >> [email protected] (Meredith Hart). The Bureau of Labor Statistics (BLS) projects the employment of real estate agents to grow 6% over the next eight years. If you're considering a career as a realtor you likely have a few questions -- especially...
How to Write a Memo [Template & Examples]
Read the full post >> Caroline Forsey. A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization. To read the full post go to Hubspot. We've shared this because we think...
Building Business Relationships to Close More Deals
Read the full post >> Meaghan. Sales professionals using LinkedIn for building business relationships can close more deals by sharing content using a social cadence. The post Building Business Relationships to Close More Deals appeared first on Vengreso. To read the...
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
Read the full post >> [email protected] (Clifford Chi). In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine...
How to Drive Organic Traffic With Bots
Read the full post >> Michael Stelzner. Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is...
Log File Analysis 101 – Whiteboard Friday
Read the full post >> BritneyMuller. Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down...
What Two High School Students Can Teach Marketers About Empathy
Read the full post >> Amanda Zantal-Wiener. Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life. To read the full post go to Hubspot. We've shared this because we think it may be...
How Companies Can Avoid Death by Rising Advertising Costs
Read the full post >> Luis Garcia. Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared...
The “Unfair Advantage” of Top-Notch Sales Teams (And How to Get on Their Level)
Read the full post >> Joan. The post The “Unfair Advantage” of Top-Notch Sales Teams (And How to Get on Their Level) appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance...
The 7 Deadly Sins of B2B Content: GoToWebinar’s Daniel Waas on Marketing Smarts [Podcast]
Read the full post >> . In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement. Read the full article at...
Are Cognitive Biases Causing You to Make Bad Marketing Decisions?
Read the full post >> . Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases. Read the full article at MarketingProfs To read the...
Three Less-Popular Content Marketing Tactics That Still Generate Traffic, Links, and Social Shares
Read the full post >> . This article shares three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this...
How to Craft Accessible Emails [Infographic]
Read the full post >> . Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do--it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone. Read the full...
Want to Know What Amazon’s Cashierless Stores Are Like? We Went to One.
Read the full post >> Amanda Zantal-Wiener. I am the least patient person I know. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this url into your web...
How to Come Up with the Big Idea for You Content Marketing Strategy
Read the full post >> Marcus Ho. Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks? It’s easy to fall into the trap of producing content without a clear idea behind your content...
The Most Effective PPC Ad Channels
Read the full post >> . Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. Read the full article at...
In the Relationship Era, No One Should Be Marketing to Strangers
Read the full post >> kniemisto. “Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no...
The 39 Best Franchise Opportunities of 2018
Read the full post >> [email protected] (Meredith Hart). When was the last time you made a fast food stop or purchased a coffee before work? If the brand is recognizable and has multiple locations throughout your city or town, like McDonald's or Dunkin', it's quite...
The Ultimate Dictionary of Real Estate Terms You Should Know
Read the full post >> Meg Prater. How many hours a week do you wave farewell to while answering buyer or seller questions about basic real estate concepts and terminology? My guess is, a lot. It’s part of a realtor’s job to guide their clients through a confusing...
How Nonverbal Cues Could Make or Break Your Career
Read the full post >> Caroline Forsey. Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how...
How to Choose a Professional Email Address [+ Examples]
Read the full post >> [email protected] (Clifford Chi). News flash -- your email address from high school won’t cut it in the real world. Even if “[email protected]” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your...
Content Marketing and Trade Shows: How to Drive Conversions Post-Event
Read the full post >> Michael Brenner. Event marketing isn’t just what happens at the event. You need a pre- and post-show plan. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal...