How Unique Selling Propositions Are Killing Your Word-of-Mouth Marketing
Read the full post >> Jay Baer. When your friend returns from a vacation, he’s probably eager to tell you about his fun getaway. But which story truly sticks with you? That the hotel had an amazing infinity pool? That the local restaurants offered incredible food?...
Google Has New Rules for Gmail App Developers. Here’s What You Need to Know.
Read the full post >> Amanda Zantal-Wiener. Google announced last week that it would be making major changes to Gmail API platform. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above...
Move Over SEO: How Developers Can Generate You More Traffic
Read the full post >> Neil Patel. I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of...
5 Ways to Stay in Your Customers Hearts & Minds Using Social Science
Read the full post >> kniemisto. Maybe it’s because my drink of choice is a rum and diet. Maybe it’s because I was in Sydney to keynote a conference on marketing. But as the train pulled into the station in Australia’s Blue Mountains region, I immediately noticed an...
How Bitcoin’s Blockchain Technology Works
Read the full post >> [email protected] (Clifford Chi). It doesn’t matter if you’re Bitcoin evangelist or a fierce opponent of the cryptocurrency, with a market capitalization of over $100 billion, it's clear that Bitcoin is one of the most valuable and sought-after...
Are You Using Influencers To Market Your Next Event?
Read the full post >> Michael Brenner. Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing...
How Well is Your Content Performing? (Industry Benchmark)
Read the full post >> Johanna Rivard. If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe...
5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub
Read the full post >> jocameron. Posted by jocameronWe’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link...
Why Your SDRs Keep Churning (And How To Start Retaining Them)
Read the full post >> Joan. The post Why Your SDRs Keep Churning (And How To Start Retaining Them) appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If the link...
Why You Trust Anonymous Reviews More than You Trust Your Ex
Read the full post >> Jay Baer. 66. That’s the number I want you to remember today. It’s a hexagonal and triangular number. It’s the name of the Mother Road, the famous and historic Route 66. Sixty-six is the international direct dialing code for Thailand. And, it is...
How to Create a Video Marketing Strategy
Read the full post >> . Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this because we think it...
Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]
Read the full post >> . Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking. Read the...
Six Ways to Increase Revenue With Email Personalization
Read the full post >> . Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics. Read the full article at MarketingProfs To read the full post go to...
The State of B2B Marketing Data Quality in 2018
Read the full post >> . B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet. Read the full article at MarketingProfs...
Michael Brenner’s 5 Skills You Need to Become the Next CMO
Read the full post >> kniemisto. The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and...
Your 4-Minute Guide to Calculating Operating Income
Read the full post >> [email protected] (Meredith Hart). Profitability is a key measure of a company's success, especially for startups. Investors want to know if a company's core activities can result in a profit, so they can get a return on their investment. To read...
The 7 Best Smartphones for Business in 2018
Read the full post >> [email protected] (Clifford Chi). We rely on smartphones to connect with our friends and family and stay informed about current events. But it seems like the only time we use smartphones for work is when we check our email. To read the full post...
Why B2B Marketers Should Shift to a Conversational Voice and How To Do It
Read the full post >> Michael Brenner. One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product...
The Future of Content Strategy
Read the full post >> [email protected] (Matthew Howells-Barby). Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are...
How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work
Read the full post >> Ben Heath. Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads...
15 Fun, Weird, & Unexpected Interview Questions (With Sample Answers)
Read the full post >> Caroline Forsey. As a hiring manager, you probably ask similar questions to most of your candidates -- "What's the greatest challenge you've overcome? What interests you in our company?" To read the full post go to Hubspot. We've shared this...
Building a Great B2B Loyalty Program to Prevent Churn
Read the full post >> Mark Schmukler. We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more...
Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement...
New Details Have Emerged on the Facebook Data Attack. Here’s What You Need to Know.
Read the full post >> Amanda Zantal-Wiener. Facebook today released new information regarding a data attack that compromised the personal data of 30 million users. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the...
Buyer Enablement: Equipping Your Internal Champion to Sell Like You
Read the full post >> Joan. The post Buyer Enablement: Equipping Your Internal Champion to Sell Like You appeared first on Sales Hacker. To read the full post go to Sales Hacker. We've shared this because we think it may be helpful to the insurance community. If the...
Why Your Team Needs Sales Coaching for Digital Selling Success
Read the full post >> Meaghan. A combination of sales coaching and the right gear can set your sales team up for digital selling success. Watch this video to find out what the gear is. The post Why Your Team Needs Sales Coaching for Digital Selling Success appeared...
A Lesson In Commitment
Read the full post >> Keenan. How often do you commit to something and then not follow through? I get it, it happens a lot. We aren’t perfect. But not meeting a commitment scratches the surface of lying. No! You didn’t lie, but it has a similar effect. When we commit...
The 4 Most Important Aspects of WordPress Hosting
Read the full post >> kniemisto. With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically,...
Fish Where The Fish Are: 4 Tips For Reaching Your Customers
Read the full post >> Kara Goldin. Finding an audience is about knowing where to look. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be helpful to the insurance community. If the link above...
What Content Marketers Need to Know about Search in 2019
Read the full post >> Ann Smarty. Unlike content marketing (which is centuries old), SEO is a very new area. It has been around for just a couple of decades, yet it quickly took charge and in many marketers’ minds and became the primary focus. Yet, SEO cannot exist...