How to Create Social Media Videos for Your Business
Read the full post >> Lilach Bullock. We’ve all heard it: it’s no longer “content is king” so much so as “video is king”. And that is all good and well, but how do you actually get started with video marketing? What kinds of videos should you create to promote your...
How to Optimize Your Site for Voice Search: A Comprehensive Guide | Infographic
Read the full post >> . Voice search is changing how users search for information--and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that....
The 5-Step Plan for Turning Prospects into Customers
Read the full post >> Robert W. Bly. Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be...
How Marketing & Sales Contribute to Digital Transformation at CenturyLink
Read the full post >> Bernie Borges. Chris Sikora of CenturyLink shares their digital transformation journey and how they've achieved 83% more digital engagement since training their sales team in social selling. The post How Marketing & Sales Contribute to Digital...
Business Development Hiring Resources: Job Description Template & Examples
Read the full post >> [email protected] (Meredith Hart). What is business development? To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut and paste this url into your...
Why Big Data Means Big Responsibility for CMOs
Read the full post >> kniemisto. The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers...
9 Ways Brands Can Explode Their Sales With YouTube
Read the full post >> Deep Patel. Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared this because we think it may be helpful to the...
7 Creative Event Ideas to Use in 2019
Read the full post >> Michael Brenner. As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other...
Do Image Carousels Kill Conversions?
Read the full post >> [email protected] (Clifford Chi). There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it...
How to Successfully Negotiate Your Salary (Script Included)
Read the full post >> Caroline Forsey. You've done it -- after countless informational interviews, phone calls, and in-person interviews, you've finally landed your dream job. To read the full post go to Hubspot. We've shared this because we think it may be helpful to...
Don’t Miss Out on These 7 Ways to Use Your Social-Share Data
Read the full post >> Ann Gynn. Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading → The post Don’t Miss...
4 Facebook Ad Techniques That Deliver Results
Read the full post >> Luke Heinecke. Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at...
Why Did Google Penalize Your Website?
Read the full post >> Angela Hausman. The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you...
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)
Read the full post >> Tom.Capper. Posted by Tom.CapperGiven the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous...
It Takes 18 Touches On Average To Get a Response from a Prospect (But It’s a Terrible Strategy)
Read the full post >> Tito Bohrt. Half of you are opening this blog thinking “finally someone’s going to explain what I had been thinking for a long time”. The other half are probably thinking, “no, I read the latest report and the average number of touches to engage...
PODCAST 48: The Secret to Amazing Sales Engagement w/ Max Altschuler
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Sales Hacker founder and VP of Marketing at Outreach, Max Altschuler. Max is a two-time author known for building intelligent and scalable businesses and joins us to discuss the new...
The 7-Sentence Product Demo Framework: How Storytelling Sells Your Product
Read the full post >> Andrew Mewborn. If you’ve spent any amount of time researching sales strategies online, then you no doubt have heard this: | “Sell your benefits, not your features.” Or maybe this: | “A great product demo sells your story, not your features.”...
4 Social Media Strategies That Can Help Bring in 23 Percent More Profits
Read the full post >> Linda Orr. Everything you need to know about effectively and efficiently targeting your audience through social media. To read the full post go to Entrepreneur: Latest Content Marketing Articles. We've shared this because we think it may be...
How Google Dishes Out Content by Search Intent
Read the full post >> TheMozTeam. Posted by TheMozTeamThis post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational,...
10 Compelling Above the Fold Content Examples to Inspire Your Own
Read the full post >> [email protected] (Clifford Chi). In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a...
The 15 Best Lead Generation Tools in 2019
Read the full post >> [email protected] (Alex Birkett). Online lead generation is difficult. There’s no way around it. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance community. If the link above...
A Content Marketer’s Guide to Finding Engaging Images
Read the full post >> Michael Brenner. “A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content...
The Ultimate Guide to Company Culture
Read the full post >> Caroline Forsey. Nowadays, we hear about a company's culture a lot -- including perks like free beer, ping-pong tables, and fitness classes at the office. To read the full post go to Hubspot. We've shared this because we think it may be helpful...
How to Find the Right Keywords to Rank #1 on Google For
Read the full post >> Neil Patel. Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the...
3 Myths in Content Marketing and How to Counter Them
Read the full post >> Kim Moutsos. Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field....
How to Set Up a YouTube Ads Campaign
Read the full post >> Maria Dykstra. Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly...
5 Powerful Re-Engagement Tactics to Warm Cold Leads
Read the full post >> Anna Eliot. As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us...
How to Set up Your Inbound Efforts to Make Your Outbound Strategy More Effective
Read the full post >> Joan. Outbound sales is often a hot topic because a silver bullet that applies to all personas and industries does not exist. Sales Managers too often get caught up in how to optimize their outbound efforts that they forget about enabling their...
The Ultimate Social Media Holiday Calendar for 2019 [Template]
Read the full post >> [email protected] (Sophia Bernazzani). Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's...
8 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]
Read the full post >> [email protected] (Lindsay Kolowich). Is your professional bio as good as it can be? In this article, we have eight real bio examples you should definitely compare yours to -- and a series of free bio templates you can use to perfect it. To...