by Content Curated | Jan 16, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Amy Appleyard, the recently appointed SVP of Global Inside Sales at CarbonBlack. Amy walks us through her background from being an SMB entrepreneur to leading large sales teams and...
by Content Curated | Jan 15, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Neil Patel. Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more...
by Content Curated | Jan 15, 2019 | Curated, Insurance Agency Marketing
Read the full post >> [email protected] (Alex Birkett). Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through...
by Content Curated | Jan 15, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Michael Brenner. Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action”. Not just any brand stories, though. A brand story must intrigue potential clients to be...
by Content Curated | Jan 15, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Caroline Forsey. Consider one of American Express’s company values — “Customer Commitment". Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen...