Local Insurance Agencies and Targeted Accounts
Many smart benefits brokers and commercial insurance agencies have narrowed down their list of prospective clients to a handful of great local companies. While they may not know it, they are using a strategy known as Account Based Marketing (ABM).
While conventional wisdom may tell us that traditional SEO becomes less important when we’re using an ABM strategy, Local SEO becomes imperative when we’re targeting specific accounts using ABM.
According to Marketo, there are 4 Reasons that SEO and ABM work great together:
1. SEO Helps Target and Personalize ABM Content
2. SEO is Always an Optimal Channel
3. SEO Helps Execute Targeted ABM Campaigns
4. SEO Provides Valuable Metrics for Optimizing ABM Campaigns
To read the full post on how ABM and SEO can work well together go to Marketo Marketing Blog – Best Practices and Thought Leadership.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.marketo.com/2017/02/account-based-marketing-and-seo-4-reasons-theyre-perfect-for-each-other.html