7 Steps to a Perfectly Written Business Plan
Read the full post >> John Rampton. Your business plan is how investors and potential partners see that you know everything you can about your industry. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think...
Want Transformational Sales Growth? Become A Sales Athlete, with Dan Waldschmidt, Episode #101
Read the full post >> Mario Martinez Jr.. Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Dan Waldschmidt is an expert when it comes to driving sales growth both on an individual level and across an entire sales team. Dan is...
How to Think About SEO
Read the full post >> Neil Patel. Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start...
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
Read the full post >> Caroline Forsey. With 69,000 subscribers and a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. To read the full post go to Hubspot. We've shared this because...
The Non-Techie’s Guide to Adding Music to Videos
Read the full post >> [email protected] (Clifford Chi). As a video marketer, choosing the right music can be the difference between crafting a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting...
The Smart Company’s Guide to Increasing Employee Engagement
Read the full post >> Michael Brenner. The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor...
A Complete Agile Marketing Definition
Read the full post >> Andrea Fryrear. A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances,...
7 Steps to a Creative Sales Contest Even Your Prospects Will Love
Read the full post >> Tom Melbourne. Warning: This is not your average sales contest. We’re not going to talk about making the most cold calls, setting the most meetings, or closing the most deals. The most creative sales contests focus on increasing other, less...
PODCAST 45: Key to Success in Sales w/ Brian Birkett
Read the full post >> Sam Jacobs. This week on the Sales Hacker podcast, we talk to Brian Birkett, the SVP of sales at LeanData. Brian is a long time sales executive and sales leader. He’s responsible for leading global revenue at LeanData. He brings a diverse...
So verbessern Sie mit Kurzumfragen die Lead-Generierung
Read the full post >> nbiernacki. Was sind Kurzumfragen? Marketingqualifizierte Leads zu generieren ist eine der höchsten Prioritäten für innovative Marketingexperten. Allerdings geben über 50 % der Marketer zu, dass sie sich mit der Lead-Generierung schwer tun. Kommt...
Push Notifications vs. SMS vs. Email: A Comparison [Infographic]
Read the full post >> . Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as...
Five Unconventional Ways to Attract Website Traffic
Read the full post >> . The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try. Read the...
Context Is Everything: Language and Voice in Marketing Messaging [Video]
Read the full post >> . How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out. Read the full article at MarketingProfs To read the full...
2019 Martech Predictions: From Facebook Marketing to Meeting Automation
Read the full post >> . Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of...
What B2B Firms Get Wrong About Thought-Leadership Content
Read the full post >> . B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs To read the full...
Everything You Need to Know to Start a Retail Business
Read the full post >> [email protected] (Kristen Baker). I worked in three different retail stores while growing up. The most memorable experience I had was working at a clothing store on Cape Cod when I was 18. The store had been recently renovated and looked...
7 Super Effective Ways to Automate Content Marketing
Read the full post >> Michael Brenner. One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”...
The 9 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team
Read the full post >> [email protected] (Clifford Chi). One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn...
22 Striking Examples of Minimal Design That’ll Kickstart Your Creative Process
Read the full post >> Caroline Forsey. Whether you're curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist design. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...
Time to Get Schooled on Content Marketing Skills
Read the full post >> Jodi Harris. Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue...
How to Get Leads With Facebook Messenger Ads
Read the full post >> Charlie Lawrance. Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using...
How Your Small Business Can Improve SEO With Content Marketing
Read the full post >> Patrick Foster. As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not...
Detecting Link Manipulation and Spam with Domain Authority
Read the full post >> rjonesx.. Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal...
Build a Search Intent Dashboard to Unlock Better Opportunities
Read the full post >> scott.taft. Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever...
LinkedIn Live Video and Company Page Updates
Read the full post >> Grace Duffy. Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video...
The Future of Scaling Sales Teams (and What You Should Do Right Now)
Read the full post >> Joan. Every sales leader knows the struggle of scaling: sourcing talented hires, quickly ramping them up, coaching them as they grow, retaining them, and offering upward trajectory in their careers. Not to mention that the world of sales is...
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning Cultures
Read the full post >> Joan. These days, it seems like every sales publication has *at least* one article about “culture”, but what does “building a culture” actually mean? Better yet, how can a busy, stretched-thin sales manager in a high-pressure environment create...
The 13 Best Live Chat Software Tools of 2019
Read the full post >> [email protected] (Meredith Hart). The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant...
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing
Read the full post >> kniemisto. Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In...
How to Change Twitter Handle
Read the full post >> Caroline Forsey. These days, Twitter is often used as another channel for professional connection -- for instance, if you're a freelance writer, you might use Twitter to gain a following and allow readers to engage with you. To read the full post...